Ausfilm

Let Us Tempt You Campaign

Brand Strategy
Brandmark
Campaign Identity
Marketing Collateral
Publication
Exhibition
Advertising (Print + Online)
Website

The 'Australia - Let Us Tempt You' campaign was created to promote the Australian Government’s Incentives to attract overseas-originated screen content to produce and post their productions here in Australia. The campaign delivered a serving of Australia’s tongue and cheek humour to seize the attention of Ausfilm’s target market. A clever and tightly executed campaign which indeed “tempted” the market and resulted in increased interest in the scheme.

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