Brand Strategy (Name Generation)
‘Aiming to inspire readers to make choices that are sustainable for our communities and our environment’, is the Sprinkla ethos. Created out of a desire to have a positive impact on our planet, and our communities, Sprinkla’s ideas parallels many of Aer Design’s values. Aer Design was on board from the magazine’s conception and appointed key creative
partner in the design of Sprinkla. The name, the brand, the magazine and the website.