Advertising (Print + Online)
Digital + Interactive
Engaging international directors, producers and VFX executives was the main aim. Ausfilm’s VFX Campaign had to reach this highly creative market, and had to cut through the multitude of ‘promos’ which land on their desks every day. Aer Design created a futuristic, visionary and innovative campaign, applied across a range of communication applications, to demonstrate Australia’s outstanding VFX and Post capabilities. In particular showcasing the films themselves, which speak most powerfully about Australia’s capacity, convincing the audience to “VFX & POST IT IN AUSTRALIA”.