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Championing animal welfare education for social change.

The Animal Welfare Foundation of Australia (AWFA) is a philanthropic fund led by  an absolute dedication to animal welfare and funded by savvy investment strategies. Since its inception over 20 years ago, AWFA’s profits have provided funding to develop the RSPCA’s Education Barn in Burwood where their team of educators lead the charge in enlightening children and in turn society with interactive teaching methods and utter devotion to the cause.

When developing the AWFA brand, we did everything possible to understand the foundation as it stood—interviews, site visits, shaking hands with the animals and all. Through our research, it became clear that the powerful connection we humans have with animals is the key concept underlying all things AWFA. Engaging with children and encouraging them to make these connections with animals is what establishes lasting values and respect for all creatures. This is AWFA’s legacy, and one we are proud to be a part of.

Client

The Animal Welfare Foundation of Australia

Services

Strategy + positioning—Brand architecture—Identity—Corporate communications—Print communication—Publication + reports—Copywriting—Art direction—Photography—Illustration—Animation

Finishes were considered in all print collateral. The with compliments slip includes a tactile emboss to further illustrate the importance of touch.

 

The rebrand has helped establish AWFA as being a highly regarded, ‘best practise’ example for charitable foundations around the world.

 

The AWFA icon is dedicated to Ellie the RSPCA's education dog.

 

We held a photoshoot with Tim O'Connor at the Burwood RSPCA state of the art barn. Capturing the positive interactions and heart of the cause, those who are pioneering change and making the impact. A special mention goes out to the education animals who demonstrated top model professionalism.

 
 

The rebrand has helped establish AWFA as being a highly regarded, ‘best practise’ example for charitable foundations around the world.

 

Emotive animal biographies tell the story of each education animal and how they came to be apart of the program.