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Building brands to engage audiences, drive change and better business.

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Addressing climate change for our mates in the Pacific.

Climates is about empowering people in the Australia-Pacific region to address our climate challenges together. It engages Australians to think regionally about climate change and through empathy, advocacy, and technical support; they actively help our neighbours in the Pacific region with the current effects of climate change.

Working closely with Climates to develop the brand strategy, we created the messaging and branding to target the Australian audience. Building the brand on the colloquial term ‘mate’ found in the Climates name, it was our aim is to give Australians a sense of responsibility to help their mates from rising sea levels, typhoons and tropical storms, all current effects of climate change.

Client

Climates

Services

Identity—Marketing collateral—Print communication—Website—UI + UX—Digital marketing—Social media—Copywriting

Recognition

Finalist—AGDA Awards 2016
Design for good (Environmental Responsibility)

Website

climates.org.au

 

Climates is a supportive network with a common vision: empowering people in the Australia-Pacific region to address our climate challenges together.

 
 

Since launching the brand Climates Facebook page likes have increased by over 500% to a total of 2,825 and posts reach over 75,000 impressions a month.

 
 

Climates had a strong presence at the People's Climate March in Melbourne which took place in November 2015.