Climates is about empowering people in the Australia-Pacific region to address our climate challenges together. It engages Australians to think regionally about climate change and through empathy, advocacy, and technical support; they actively help our neighbours in the Pacific region with the current effects of climate change.

Working closely with Climates to develop the brand strategy, we created the messaging and branding to target the Australian audience. Building the brand on the colloquial term ‘mate’ found in the Climates name, it was our aim is to give Australians a sense of responsibility to help their mates from rising sea levels, typhoons and tropical storms, all current effects of climate change.