A design studio based in Melbourne, Australia.
We build meaningful brand experiences through a human-centred design approach. Experiences that engage audiences, drive change and better business.
By partnering with purpose-driven businesses, brands and causes for over 20 years we have helped them to understand their audience and provided the strategic framework to engage customers.
Straight talking and collaborative, we listen to our clients, working openly to deliver powerful solutions that achieve results and win awards.
A team of motivated thinkers, creatives and doers, we believe in the power of design and its ability to improve the world. Together, with our strong network of expert collaborators, we make a creative difference.
Our team
Jenny McLaren
Creative Director
B. Des (Hons) AGDA Victoria—Councillor
Jenny is a strategic and creative thinker, who founded the studio in 1999, fresh out of university. Born into a long line of printers and designers, she leads the Aer Design creative team with a lifetime of industry experience. Jenny values working with good people and bettering business. She is dedicated to nurturing human-centred design and idea-driven concepts. An industry leader, occasionally university design tutor and councilor at the Australian Graphic Design Association—Victoria, Jenny is passionate about educating business on how good design is intrinsic to success.
Lynne Donnelly
Account Director
B.Bus (Mar)
Lynne has been working together with Aer Design’s clients in developing and building brands since 2002. With over 20 years of marketing and branding experience, and a passion for client service, Lynne has successfully managed a wide range of projects from federal and state government to private enterprise and not-for-profit. With a passion for Aer’s clients and their meaningful projects, Lynne’s experience and strategic insight provides an invaluable edge in the creation of exceptional brand outcomes.
Always on the look out out for other purpose-driven leaders who want to make a difference with their brands, Lynne would love to hear from you.
Our services
Brand
Brand audits
Brand workshops
Research + insights
Strategy + positioning
Brand architecture
Naming
Identity
Digital
Websites
Apps
Animation + motion graphics
UI + UX
Digital marketing
Video
Design
Campaigns
Corporate communications
Marketing collateral
Environmental signage
Event experience
Exhibition design
Packaging
Print communication
Publication + reports
Creative
Copywriting
Art direction
Photography
Illustration
Employment
We are always keen to connect with designers, feel free send say hi and email your folio to studio@aerdesign.com.au.
Recognition
2016
Finalist—AGDA Design Awards—Identity Manual
Office of the Children’s eSafety Commissioner
Finalist—AGDA Design Awards—Design for Good
Climates
Finalist—AGDA Design Awards—Brand Experience
Creative Partnerships Awards 2016
Silver winner—Annual Report Awards
ACMA Annual Report 2014–15
Silver winner—Melbourne Design Awards
Creative Partnerships Awards 2016